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Advertising / Marketing are complex subjects and I'm not gonna pretend to do the field justice in a short post but i will comment some as is my wont.
I know what you mean by "misleading" advertising. Most modern advertising is about persuading peeps to buy something by making psychological & illogical associations with various tropes about being more successful or virile or attractive. Buy this car and you will have a chick magnet. Stuff like that. And it works too. Peeps aren't disappointed because their peers share the same delusions.
Then there is a segment of the populace that has the ability to distinguish an ad from the product in the sense that the map is not the territory and so no matter how much they are intrigued by an ad they will reserve the purchase subject to "test-driving" the product.
The point of most ads is to get you to look at something by getting it to stand-out from the 24-7 advertising bombardment that is the modern world we live in. Getting you to look at something, by whatever means, is considered a success.
Even when the game is not free like WZ is, you can play demos or rent it from Game Fly or buy it from Game Stop & return it within 7 days for something else if you don't like it.
I think that peeps whose attention is drawn by an ad like Berg's will try the game and it will either be to their tastes or not irregardless of how they were brought to the game.
I really do not think peeps will see Berg's ad and say -
"Oh chit, Warzone 2100, a comedy RTS war game - just what I've been looking for." And then be disappointed because it's not a comedy RTS war game.
More likely the ad will captivate by it's humor, make it stand out from the crowded field of games & their advertising, and peeps will say:
1.) "Hmmm. Warzone 2100. Never heard of it. A War Game. Hmmm. I like war games with tanks. Might check that out."
2.) Or: "Warzone 2100. Hmmm. I'll Google it, see what it's all about."
3.) Or: "An other tank war game. I hate those."
Whereas a more conventional ad approach might not actually even draw enough attention in the first place with peeps who like tanks and war games because it will just seem like all the rest of the ads they are already familiar with so it just slips under the radar.
But this is all supposition and why companies conduct extensive "Focus Groups" within their target market & in these focus groups they pay peeps good money (& feed them as well) for their opinions on such things as packaging art & particular ad campaigns in print, broadcast & e-media, before they go into mass production & market their product.
In all this I have left-out much. Not the least, Memetic or Viral marketing techniques. That's a whole new and powerful paradigm in advertising. But this just a brief forum post, not a treatise.
- RV
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